THE FIT
When .shop makes sense
Consider .shop when purchasing is the main reason visitors come to the site and you want that purpose in the address.
THE TRADEOFF
What to think through
If the brand will include a publication, service or community, compare whether a shopping-focused name still fits that wider plan.
BEFORE YOU COMMIT
Registration and setup
Do not choose from a first-year promotion alone. Check renewal fees and make sure your commerce platform supports your custom domain.
Registry reference: IANA .shop delegation record. Reviewed 9 September 2026. Guidance is editorial; availability and quotes are checked separately.