THE FIT
When .dev makes sense
Consider .dev when developers are the audience and a technical identity helps explain the project.
THE TRADEOFF
What to think through
An audience outside technology may need more context. Say the whole address aloud and test whether people remember the ending.
BEFORE YOU COMMIT
Registration and setup
.dev requires HTTPS in browsers. Arrange a valid TLS certificate before launching, including for any subdomains you plan to use.
Registry reference: Google Registry .dev guidance. Reviewed 9 September 2026. Guidance is editorial; availability and quotes are checked separately.