THE FIT
When .app makes sense
Consider .app when the name of a single application is the identity you want customers to remember.
THE TRADEOFF
What to think through
A product-specific extension may feel limiting if the brand later expands into unrelated services. Compare it with a broader alternative.
BEFORE YOU COMMIT
Registration and setup
.app is an HTTPS-required namespace. Have a valid TLS certificate and HTTPS hosting ready before expecting browsers to open the site.
Registry reference: Google Registry .app guidance. Reviewed 9 September 2026. Guidance is editorial; availability and quotes are checked separately.